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Children’s growing interest in video games has created a gaming boom. Decline in dolls and traditional board games. Alphie forecasts Mattel has troubling times ahead

Apr 11, 2019 - 12:32 GMT+0200

Children are invaluable. Their activities create a strong commercial influence and have helped the global video game market grow substantially in recent years. Large investment companies based in Silicon Valley and investment stakes clearly show growth in this area. The global video game industry in 2018 was estimated to have made 96 billion USD, according to research done by “researchandmarkets.com”. Traditional toys in recent years have struggled to maintain themselves due to the appeal of the video game world. The famous multinational product retailer Toys R Us last year closed with 400mn USD debt. The company was taken over by…

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